What not to do on Cinco de Mayo

It also might surprise people that Cinco de Mayo is more of a big deal in the U.S. than Mexico. Though the date is a holiday in Mexico, it is celebrated mostly in Puebla, the site of the 1862 battle. In the U.S., the observance of Cinco de Mayo is thought to have originated among Mexican laborers in the in the mid-1800s as a celebration of national pride.

A century later, Mexican-American activists in the 1960s claimed it as a symbol of ethnic identity. Then corporations discovered Cinco de Mayo as a way to market to Latino consumers, and the holiday went mainstream. So here is a celebration that began among lowly immigrant workers that has now been recognized by Madison Avenue and Wall Street. It’s a process that mirrors the assimilation of Latinos into the fabric of society.

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