For Karen Stacey, the chief executive of Digital Cinema Media, risks are now quicker to take, and correct if necessary.
“In our house [with] my daughter, we always say “don’t say no, have a go.” You can respond very quickly. Arguably, it is easy to be brave now, whereas years ago you were [saying], let’s go to 14 boards, and then there would be a lot of money spent on that, but we can do things quicker now so we should be doing more.”
Taking risks is part of surviving the media industry, said Mark Eaves, founder of content agency Gravity Road.
“I just think that it’s very evident to see organizations that aren’t pushing it. It is a massively competitive industry and is massively over supplied. It’s fairly self-selecting if you’re not pushing, it’s kind of a necessity and I think it’s about being confident, playful [and] mischievous. [But] the implications of making a mistake can be quite significant,” he said.
