Many companies that have wearable products didn’t have them displayed on their MWC stands, and even the “wearables pavilion” at the event showcases just a handful of companies. Huawei launched the Watch 2 at MWC, while LG recently unveiled the Watch Style and LG Watch Sport.
But not all companies are focusing on wearables.
“We are right now concentrating on smart devices one at a time, at this point in time our philosophy is developing future of communications, future off interactions, living a more enriched life, that is the focus area,” Hideyuki Furumi, executive vice president of global sales and marketing at Sony Mobile, told CNBC in an interview this week.
“That is part of the reason we are talking a lot about these type of devices, it’s really a current focus area … towards smart products, hearable, wearable, and other interaction products like Xperia Touch.”
Sony used MWC to unveil a new smartphone and announced that it was commercializing the Xperia Touch, a projector that can turn any surface into a touch screen. Sony does have a smartwatch and fitness tracker range, but it was not on display.
Many other companies chose also to focus on other products, including Samsung with the new 2-in-1 tablet called the Galaxy Book, and Huawei with its smartphones.
The global smartwatch market declined 51.6 percent year-on-year in the third quarter of 2016, according to IDC, but the category is by no means down and out.
“The market is quite interesting, it is growing very fast, and we continue to forecast strong growth in the next years. But there is a change. First, we are seeing companies like the watchmakers, who understood they need to move their products to digital devices, but without compromising the design. And they are launching digital watches that have some functionalities. On the other hand, we see operators pushing connected smartwatches where if you don’t need a smartphone to use it,” Jeronimo said.
“The market is much bigger than we were thinking.”
