Donald Trump‘s campaign spending surged ahead of his surprise presidential victory, but even then it trailed rival Hillary Clinton’s cash burn.
The Republican candidate spent $94.5 million from Oct. 28 to Nov. 28, while his Democratic rival spent $131.8 million in the same period, according to Federal Election Commission reports filed Thursday. Trump’s spending rose from about $49 million in the Oct. 1 to Oct. 19 period, while Clinton’s climbed from about $50 million.
Trump topped Clinton in receipts for the period, bringing in $86.1 million versus Clinton’s $70.2 million. Most of Trump’s cash came in the form of transfers from other committees, such as fundraising operations with the Republican Party.
Trump mounted an upset victory even as he consistently spent less than Clinton, and most other recent presidential nominees, throughout the race. Trump, of course, received estimated billions of dollars in free media due to bizarre and controversial statements on the campaign trail.
For perspective, President Barack Obama’s campaign spent $176.4 million from Oct. 18 to Nov. 26, 2012. Republican nominee Mitt Romney reported spending $105.3 million in the same period.
Despite his comparatively frugal effort, Trump did increase spending in some key areas ahead of Election Day.
Trump’s campaign spending on “placed media” doubled to $38.9 million in the newly reported period, up from $19.3 in the first few weeks of October. “Digital consulting/online advertising” expenses spiked to $28.9 million from $14.2 million.
Payroll spending about doubled to $1.1 million.
The vast majority of Clinton’s spending, meanwhile, went to media. Her campaign reported $72.3 million in “media buy” expenses. Payroll expenses of $4.7 million more than quadrupled Trump’s.