The hashtag #foodporn was used on Instagram nearly 10 million times between November 2014 and April 2015, according to an article in MIT’s Technology Review. About 42 percent of these posts contained geolocation information, mostly on Instagram, which can direct customers to a business, according to Fortune.
Making the most of these trends, Dirty Bones, “an American restaurant and cocktail lounge in London,” according to its website, created a menu of particularly photogenic food and drinks at its Denham Street location in the Soho neighborhood of London.
To encourage top notch social sharing, diners can also ask for an “Instagram Pack.” It has “a portable LED camera light, multi-device charger, clip-on wide angle camera lens and a tripod selfie stick for overhead table shots,” according to Today.com.
Even the decor is purposely Instagram-friendly, with floor-to-ceiling bookcases and neon signs, Mic reports.
