“Certainly in a few years, we could imagine a scenario where there’s a camera that knows you walked into a store and somehow that’s married to your Facebook activity,” Glaser told CNBC’s “On the Money” in an interview recently.
“They know your emotion or what you just posted. They know you’re having a good day because you shared something happy about your family, and then they’ll be able to market to you perhaps based on that emotion,” she added.
Glaser said that Facebook in particular has worked on technology that can perceive your emotions based on your face.
Meanwhile, it’s not just the companies that develop this technology, or the advertisers that buy this data that raise concerns. Glaser suggested the public should be concerned about those whose job it is to protect citizens.
“Right now police do need a warrant to unlock your phone or compel you to hand over a password. But it’s still contested whether or not they can force you to put your finger on a touch ID,” she told CNBC.
“And something that’s way less coercive that forcing someone to put your finger on a touch ID is just simply confiscating the phone and holding it up to your face,” Glaser added.
She warned that people who are more prone to police searches will need to be careful, and perhaps shouldn’t use this feature.
On the Money airs on CNBC Saturdays at 5:30 am ET, or check listings for air times in local markets.
