Nalusuan Marine Sanctuary, Cebu, the Philippines.

Bruno Barbier | Getty Images

Nalusuan Marine Sanctuary, Cebu, the Philippines.

Cheaper costs of travel have also contributed to the rise in travel demand to the Philippines. Airfares to Cebu have fallen by 50 percent while it now costs 30 percent cheaper to travel to Manila on year, data from Expedia showed.

This was due in part to the rise in low cost carriers and the weaker Philippine peso. The peso is 7 percent weaker against the dollar compared to a year ago. It hit a decade-year low earlier this year.

The growth in the popularity of the Philippines as a travel destination takes place against rising concerns over militant groups in the country. Members of the Abu Sayaff group clashed with police in Bohol, a popular resort island, last month. Philippine President Rodrigo Duterte later declared martial law on Mindanao on May 24, 2017, in response to outbreaks of violence in the city of Marawi.

The developments did not make a dent in Expedia’s data, which tracked bookings made during the first quarter of 2017 for the June to August holiday period.

Neal also said he was was confident about the future of online travel for the region as a whole.

“There is stronger growth for online travel in Southeast Asia. There are a lot of options right on the doorstep (of Southeast Asian travelers).”

That growth fits into the wider of trend of the boom in online travel in the region — Asia is set to overtake the U.S. in digital travel sales this year.

Data from Expedia also reflected that the ten most popular destinations in Asia among Southeast Asian travelers remained crowd favorites, such as Hong Kong and Tokyo:

  1. Hong Kong
  2. Tokyo (Japan)
  3. Bangkok (Thailand)
  4. Denpasar (Indonesia)
  5. Singapore
  6. Taipei (Taiwan)
  7. Phuket (Thailand)
  8. Seoul (South Korea)
  9. Manila (The Philippines)
  10. Koh Samui (Thailand)

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