Some mornings—not many, but some—you wake up to a new iPhone. Surprise! This is one of those mornings. And while today’s new iPhone acts just like the old one, it adds a certain special something. It’s red.
Yes, red, a bright, brilliant, gleaming red, a shade so bright it makes rose gold blush. The case is read. The buttons are red. The fiddly little nano-SIM tray? It’s red, too. The Apple logo? Not red. Sorry! But it really pops against all the rest of the red.
Inside, of course, the new iPhone 7 and iPhone 7 Plus have all the same internals as their space grey (and so on) counterparts. But that’s okay! New gadgets don’t have to be functionally different to make a difference. The new iPhone looks like a direct line between Commissioner Gordon and Batman. It looks like it’s been doused in Big Apple Red nail polish. It looks like it was made from Iron Man’s shoulder pads. It’s red, you know?
And like the rest of Apple’s RED (the brand) products, a portion of the proceeds to toward the Global Fund, a group committed to fighting AIDS around the world. It’s available Friday, March 24, starting at $750 for a 128GB model.
It’s joined, also, by a much less red but no less significant new iPad, which also doesn’t add a ton in the performance area—there’s a wee processor upgrade—but does dramatically cut the entry price of a 9.7-inch Apple tablet. The new iPad starts at $330 for 32GB, down from $400 previously. And to finish out the housekeeping, Apple dropped the 16GB SE in favor of a 32GB entry model without upping the price. Oh, and the iPad Mini now comes only in a 128GB version, which seems like a lot of GB for a tiny tablet.
All of which seems nice enough, but let’s stay on point. There’s a red iPhone 7 now. And it looks kind of great.
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