Samsung launched the Galaxy Note 8 smartphone on Wednesday, the successor to the ill-fated Note 7, with its biggest screen yet, new stylus features, and a bolstered camera.
The South Korean electronics giant is positioning this as a productivity-focused device. Key features include:
The Note category of phones was invented by Samsung and has been a very successful product for the company. But the Note 7 which was launched last year and and subsequently recalled because they were catching fire, was a setback for the product.
Samsung has successfully recovered, however, and is expecting this to be the best Note sold. Speaking to CNBC in an interview ahead of the launch, Samsung’s mobile chief DJ Koh said he has heard anecdotes of fans in South Korea already going into Samsung stores to ask about pre-orders for the Note 8 even though the company hadn’t officially announced the device.
“I cannot disclose the specific number but even I am expecting and confident it will sell more than the Note 5,” Koh told CNBC when asked how many Note 8s the company expects to sell.
Pre-orders for the device begin on Thursday.
Part of Koh’s confidence is thanks to a 3,949 person survey Samsung ran in which 75 percent of people said Note devices were the best phones they had ever had.
