50 percent of the world’s population – we refer to them as millennials – is under the age of 30, and the values of this generation are set to become the norm. As a connected and truly global generation, they feel collectively responsible, they care and show they do through their actions. Digital natives with a different mindset and priorities than previous generations, they also value a conscious but experience and fun-oriented lifestyle.
Millennials are the largest generation in history and soon coming to full maturity as investors. Sustainability, clean energy, impact investing matter to the millennials and will gain in importance in the coming years. As digital natives, millennials are disrupting the traditional models and redefining consumption, with millennial brands emerging. Micro apartments are developing as an attractive type of housing for millennials and investors.
Nannette Hechler-Fayd’herbe is the head of investment strategy and research, International Wealth Management, Credit Suisse.
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