Kasper Rorsted, the former chief executive of consumer goods firm Henkel who took over in October, said he was adding goals to an existing 2015-2020 strategic plan, putting more focus on company culture, e-commerce and efficency.
Adidas now expects currency-neutral revenues to rise between 10 and 12 percent on average between 2015 and 2020, up from a previous target for a “high-single-digit rate”, while net income should grow between 20 and 22 percent, up from 15 percent.
Adidas also reported a fourth-quarter net loss of 10 million euros ($11 million) on sales up 12.5 percent to 4.69 billion euros, in line with most analyst forecasts.
