In June, the Facebook-owned network announced that Instagram Stories has 250 million daily active users, and of those a third are businesses, Facebook’s Global Head of Sales Carolyn Everson told CNBC at the time. The Stories feature was added in August 2016.
Businesses can have their own profiles on Instagram, but they can also pay for advertising on the platform. Instagram added an advertising function to Stories in January, where five-second photos or 15-second videos could appear in between Instagram Story user content.
Instagram as a whole said it now has 2 million advertisers, with video growing in popularity. Time spent watching video is up 80 percent year-on-year.
The platform announced last month that it now has 800 million monthly active users, up from 700 million in April, 500 million of whom are daily active users.
