So it is confusing, to say the least, to hear her now say that she will not be working in her father’s administration.
However, the truth is it really does not matter if Ivanka takes on an official role within the Trump White House or not.
This almost delusional faith in his family members, particularly his children, and reliance on them in business and now politics, has become a trademark of Trump’s. His children make up his closest circle, and they are the only ones who appear to be able to provide him with any kind of check and balance.
In other words, they are much more likable than Donald Trump. That’s not hard to see, and it makes the couple a critical asset to the entire Trump family and brand.
And with Melania and Donald Trump adamant on spending as little time in Washington as possible, Ivanka and Jared will effectively be the de facto first couple of the United States, wielding more power together than any first daughter and son-in-law in presidential history.
While presidents giving jobs to their kids is nothing new — George W. Bush worked on his dad’s campaign in 1988 and even helped staff the White House — Washington has never had a president like Trump, and so has never seen the kind of formalized and powerful roles Jared Kushner and Ivanka Trump are set to enter.
Even if Kushner’s appointment as senior adviser ends up getting blocked and Ivanka gets no formal title, these two will never be far from the President’s ear. And that’s a huge advantage for Trump. Ivanka and Jared almost make you forget that one of the most unpopular presidential candidates in recent US history is about to become President.
Even an avid Hillary Clinton supporter such as myself can see how the couple give Trump’s White House a much more appealing image than Donald Trump could ever construct, providing a dangerous distraction from the fact they will have unlimited opportunity to advance their own political and business agendas.
So are the Trumps paving the way for a new brand of American political dynasties that defy ethics and conflicts of interests? That remains to be seen. But one thing is crystal clear: When it comes to Donald Trump’s America, Ivanka and Jared will be ruling it.