Individuals and small companies can apply for space and will be charged anywhere from $300 per month for a desk to $3,000 for a small office.
Ben & Jerry’s, a Unilever brands, set up several desks in the space, with hopes that the brand will partner with some of the startups in some capacity.
Snapcart, an Indonesian reward-based e-commerce platform, is looking to expand in Singapore and chose the new space to set up shop.
“What’s important for us is that we have access to multinational companies,” Reynazran Royono, Snapcart’s founder and CEO, told CNBC.
But not all multinationals looking to capitalize on entrepreneurs are succeeding. Coca-Cola recently shut down its Founders program, which was meant to nurture young startups on the hope of passing innovation into its own company.
