Beck Diefenbach | Reuters
Google CEO Sundar Pichai takes the stage during the presentation of new Google hardware in San Francisco, California, U.S. October 4, 2016.
Last year, Google held 75.8 percent of the search ad market, bringing in $24.6 billion in revenue from search ads. That’s expected to grow to $36.62 billion in revenue, or 80.2 percent of the market, in 2019.
That all comes at the expense of Microsoft, Yelp and Verizon-owned AOL, which are expected to lose market share down to 6.6 percent, 5.8 percent and 1.1 percent of search ad spending, respectively.
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Monica Peart, an analyst with eMarketer, said in a statement that Google has mobile search to thank for the growth.
“Google and mobile search as a whole will continue to benefit from this behavioral shift,” she said.
—By Tess Townsend, Recode.net.
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