Buyer Diageo’s other brands include Johnnie Walker, Guinness and Captain Morgan.
The Associated Press
Posted: Jun 21, 2017 2:52 PM ET
Last Updated: Jun 21, 2017 2:52 PM ET
Global liquor behemoth Diageo says it will pay up to $1 billion US to buy a tequila brand co-founded by movie star George Clooney.
Clooney founded the Casamigos brand four years ago with partners Rande Gerber and Mike Meldma.
Diageo says it will pay $700 million US for Casamigos at first, and then pay another $300 million US over 10 years if the brand reaches certain performance milestones.
London-based Diageo’s other brands include Johnnie Walker, Guinness and Captain Morgan.
Clooney and Gerber, an entrepreneur who is married to model Cindy Crawford, have appeared in ads for the brand. Diageo says the founders will continue to promote Casamigos and have a say in its future.
The deal is expected to close in the second half of this year.
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