“Facebook is well-positioned” to take advantage of the trend, Staas told CNBC in a phone interview.
The market for digital video (not including traditional TV ads) is projected to rise 19 percent this year to $11.7 billion, according to data from the research firm eMarketer, cited in a May report from the Interactive Advertising Bureau.
Facebook’s revenue growth rate is twice that of Alphabet unit Google, its larger rival in the online ad market, which earlier this week reported ad sales growth of 19 percent for the second quarter.
The average price of an ad rose 24 percent, Chief Financial Officer David Wehner said on a conference call with analysts after the results were released.
The number of ads rose 19 percent, Wehner said.
Capital expenditures were $1.44 billion, up 45 percent but less than expected, the company said in its report.
Facebook is building more data centers to handle the surge in video traffic on its websites and is also on a hiring spree.
The company now has 20,658 workers, up 43 percent from a year earlier.
“We remain very solidly in investment mode,” Sandberg told CNBC.
