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Facebook CEO Mark Zuckerberg delivers the keynote address at Facebook’s F8 Developer Conference on April 18, 2017 at McEnery Convention Center in San Jose, California. The conference will explore Facebook’s new technology initiatives and products.
Facebook shares fell over 4 percent in pre-market trade Friday after it announced major changes to its News Feed.
Shares fell as much as 4.1 percent ahead of the market open, after closing just below the flatline on Thursday.
Mark Zuckerberg, the CEO of the social media giant, said that the News Feed — one of the key areas of Facebook where advertising is placed — will start prioritizing “meaningful social interactions” versus “relevant content.” Zuckerberg said this could mean that users spend less time on the social network.
Users will also see fewer posts from publishers and businesses. Investors are concerned that this could hit Facebook’s advertising figures.
