This time last year, Facebook made $3.32 per user. But the latest figure is down from the last three months of last year, when Facebook made $4.83 per user during the holiday shopping season, where advertising spend usually peaks.

“Seventy million businesses are now using Facebook pages around the world on a monthly basis, and more and more of them are becoming advertisers,” chief operating officer Sheryl Sandberg said on a conference call with analysts on Wednesday night. “We also recently announced that over 5 million business are actively advertising on Facebook.”

The ad revenue depends on the region.

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