Bob Iger, chairman and chief executive officer of The Walt Disney Co.

Patrick T. Fallon | Bloomberg | Getty Images

Bob Iger, chairman and chief executive officer of The Walt Disney Co.

Disney announced a strategic reorganization on Wednesday.

As part of that shuffle, the entertainment giant named Kevin Mayer as the chairman of its new direct-to-consumer and international business segment. Mayer has served as Disney’s chief strategy officer since 2015.

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