The Cups of Kindness collection is made up of four brightly colored iced drinks. Starbucks said it had committed a minimum of $250,000 to the Born This Way Foundation.
“Over the years we’ve admired the amazing work that Lady Gaga has led through Born This Way Foundation,” Holly Hinton, Starbucks’ director of Music and Artist Programming, said. “We are proud to introduce the Cups of Kindness collection to raise awareness and fund the Foundation’s efforts to spread kindness, support youth and make the world a better place.”
The Born This Way Foundation was founded in 2012 and is aimed at “creating a kinder and braver world.” The Foundation says it looks to provide young people with improved mental health resources, kinder communities, and more positive environments both offline and online.