M&C Saatchi was enlisted to run the advertising for the Remain campaign in Britain’s EU referendum in June last year.
Having fronted victorious general election campaigns for the Conservative party, for Margaret Thatcher in the 70s, and more recently for David Cameron in 2015, M&C Saatchi has a great historic political background.
Though not involved with June’s general election, MacLennan described how political campaigns have changed in recent years.
“We’ve just seen in the last election how things are changing with all the online advertising basically, and how that’s affected I think how politicians behave, as well as how you need to advertise to the electorate.”
“So it’s fascinating, it’s different, it’s highly accountable,” said MacLennan.